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Author Archives: Philippe Matthews

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Fullback Strategy: Succeed by Helping Out

Throwing a few blocks can help you shine more than carrying the ball. We all love overnight celebrity stories about breakout stars who suddenly catapult to the forefront of a scene and completely own it out of sheer talent and brilliance. Sure, it's inspiring and romantic, but not always the case

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Smart Management (in 140 Characters)

Communication has been streamlined to short messages. Your management should be too. I’m a big fan of short, concise, summarized communication.

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You Can’t Cut Your Way to Growth

Trimming the fat is great; cutting to the bone will reduce your revenues, your profits, and your survival prospects. We recently heard a CFO bragging about his ability to improve the profitability of companies: “I have worked with three businesses, and in each of them I have managed to increase profits while revenue is falling.” We’ve seen this mindset in a number of incarnations, typically from finance people (it’s tough for us finance guys to admit that) who work for a private equity firm or a portfolio company.

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What Social Media Actually Costs

A Procter & Gamble chief defends marketing cutbacks by referring to the less expensive benefits of digital marketing. Um, really

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Want to Be More Inventive? Think Like a Fifth Grader

A cognitive psychologist has developed a toolkit to help anyone be more inventive by shedding their preconceived ideas and thinking like a kid. Every entrepreneur is trying to do something new and better. If your business doesn't improve in some way on the other dry cleaner in town or other app in the space, then why bother starting it, right?

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Apple’s iMessage: All Your IMs Are Belong To Us (And Phone Network SMS Revenues, Too)

When Apple first released its Messages overhaul for the way iPhones handle test messages, and enabled it on iPads too, it was a sign that the company could see ways to innovate the pretty-much stagnant instant messaging market. It also let users of its iCloud service send short messages to each other without necessarily having to pay phone networks for the privilege. Now Apple's said it's expanding Messages to the OS X desktop, and that's big news

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5 Ways To Take Back Your Reputation On The Web

The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for a web-based company imaginatively branded Reputation.com . I got to wondering about this kind of service, and when I typed “reputation management” into a search engine I was taken aback to see more than 10 million results

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Video: Doctors dismiss vaccination refusers

There has been a lot of attention paid in recent years to parents who refuse to have their children immunized for fear that the vaccines could lead to autism. Now, more physicians are saying "no" to parents who won't immunize their child - in effect, firing their patients. Erica Hill reports, then Dr.

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