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Author Archives: Philippe Matthews

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VW Phaeton Eyes U.S. Drivers, Again

The original VW Phaeton was not quite ready for prime time when it arrived in the U.S. market back in 2004.

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How to stay healthy on a cruise

A few simple precautions can keep the illnesses away during a cruise. All you need is a mental checklist and a few minutes a day.

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Going Out To Eat? Foodspotting Has Just The Dish For You

How do you create an app that helps users discover new foods? In this extended version of the conversation from our latest issue , we chat with Alexa Andrzejewski, the CEO of Foodspotting.

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Know Your Limitations; You’ll Lead Better

The best leaders recognize their weaknesses--and struggle through them. I am known as a pretty quick study on most issues I face in my professional career

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Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

If 2008 was the year that Facebook and YouTube cracked the mainstream in politics, then 2012 will be the year that most every other digital tool breaks the dam wide open on the campaign scene. It's no longer enough for politicians to just be on Twitter--now almost all serious candidates aiming for a seat in Washington must be on Tumblr, Google+, Foursquare, and more

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Turn Conversations into Leads

Five tips to make casual encounters into new business opportunities. Plus, an upfront approach from Arel Moodie, co-owner of Extreme Entrepreneurship Education.

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Stop Regretting Your Choices Now

Researchers offer strong medicine for those who are too scared to pursue their entrepreneurial dreams, finding evidence that, in the long-term, we regret actions not taken far more than failed attempts. So you have dreams of starting a business. You also have a long list of potential downsides of following that passion, including perhaps significant financial and personal costs and a lizard-brain terror of failure and rejection

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Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.

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Marriage retreats combat high rate of military divorce

Hoping to reverse the rising divorce rate among service members, organizations across the country are offering military couples and families places to have fun, bond and cope with life after wartime.

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I Love You, You’re Fired

What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.

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Start-up Step 1: A Culture Plan

The formula for a great company is not a business model, or financial projection. I used to think that company culture happened naturally. After starting and building five companies, I've learned that great culture doesn't just happen—you need to make it happen

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