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Author Archives: Philippe Matthews

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Doctor: Teens’ mystery illness not a hoax

More at N.Y. school diagnosed with mysterious tics; Neurologist says they suffer conversion disorder - real symptoms without a cause

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16 Cocktail Party Tips for Wallflowers

Some of your best business opportunities will be at social events. How to bring out your inner schmoozer. Some of my best business connections have been made out of the office, over food and drink

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Paternity questions plague 1 in 10, firm says

The company that made its name peddling drugstore paternity tests to uncertain parents now says that more than 1 in 10 adults in the U.S. has had reason to ask the question: Who’s your Daddy

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The Ultimate Crisis-Communications Checklist: 6 Steps To Master Your Disaster

Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style. So you torpedoed your brand

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Immortality: The Next Great Investment Boom?

As baby boomers age, they're looking for ways to turn back the clock. Savvy entrepreneurs, scientists, and venture capitalists are getting in on a burgeoning market that some are calling "the Internet of healthcare." There's no denying it : America is getting old.

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Score Your First Big Account

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

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4 Rewards That Are More Powerful Than Money

They reinforce positive behaviors, boost motivation, and build employees' self-esteem. Bonus: They won't cost you anything. Formal employee recognition programs can be effective, but many formal programs only pay lip service to recognizing employee performance

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Are You Too Old to Start a Company?

Here are five reasons that VCs don't trust anyone over 30 and why all of them are wrong. Sometimes it seems like there's a sign hanging over the doors of some top venture capital firms reading, "No Old People Need Apply." It's not hard to understand why. Investors are looking for the next big thing, and the truth is that Bill Gates, Steve Jobs, Larry Ellison, Michael Dell, Sergey Brin, Larry Page, and Mark Zuckerberg all were in their late teens or 20s when they launched their companies

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8 Interview Questions You Should Never Ask

They seem like friendly, harmless queries, but they can land you in a serious legal tar pit. Here's how to learn safely what you need to know.

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