Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

As fans of Hawaii well know, the islands are great place to chill out, de-stress and generally slow down. These days, though, more people are doing so before they even arrive.

While cruise lines can set and should enforce policies, it's a parent's responsibility to ensure his or her children are aware of -- and abide by -- the rules.

Cruises pack in extra value for families — most of the larger ships offer free kids' activities, lavish playrooms with computer games and toys galore, and family-friendly diversions like waterslides, miniature golf courses, and rock-climbing walls.

In the early days of a startup, it can be tough to find good data to help with decision-making. Put a priority on these three numbers, and you'll be fine. To make good decisions, you need good data.

In the 30 years since In Search of Excellence was published, critics have found flaws in its methodology, its content, and even its writing style.

Inc. 5000 applicant The Campus Special, founded by Chau Nguyen, is growing fast by marketing coupons to college students the old-fashioned way.

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

Feel like you're always scrambling to keep up with the latest technology? Stop. These are the only five things you need to worry about.

Despite denials, U.S.

When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently. Dear Jeff, We’re a start-up struggling to gain traction against a few major industry players.

An MBA can cost you upward of $100,000. Will the investment really to pay off?

Firing someone is hard -- but getting fired is always harder.

It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it. Sometimes the biggest threat to your start-up is the one you can’t see.

For many women business owners, the shortest route to a a million in revenues runs through Washington. All business owners, especially women owners, know that getting to a million in revenues is a tough hurdle