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Author Archives: Philippe Matthews

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How to Lead a Fast Growth Company

Turnaround specialist Glen Blickenstaff, in the last of five articles, explains how to turn a failing company into a breakout success. This week he offers a five step process to maintain momentum. There has been a lot of talk about CEO skill sets

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Give Your Business a Style Makeover

Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or product.

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The Serial Entrepreneur’s Guide To Reinvention

As the owner and COO of Sugarleaf Vineyards , the years spent creating and managing every aspect of the brand and watching it become nationally recognized was exhilarating.

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Eastern Promises

Triumphs Inside the Watch Industry’s Eastward LeanSIHH (Salon International de la Haute Horlogerie), the most luxury oriented of the annual Swiss watch shows, has always been a tantalizing experience for the few high-end collectors lucky enough to get through the door.

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A Start-up About-Face: From Fabulis to Fab

Bradford Shellhammer and Jason Goldberg explain how their unloved social network for gay men became a design daily deal site with 1.6 million members.

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Disaster Alerts Help Google Grow Its Competitive Ad-Vantage, Strengthen The Brand

Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

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Do Your Own PR: 7 Steps

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

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