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Author Archives: Philippe Matthews

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Becoming a Part-Time CEO

No, I don't run a 'lifestyle' business. But I've finally figured out what's important in life

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The Key to Productivity: Better Verbs

The author of a new book offers a solution to those who can't stop stressing about their to-do lists: swap big verbs such as "implement" and "plan" for more manageable ones. In many ways all-pervasive tech helps us be more productive

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What Facebook Users Like: 6 Secrets

The social network officially crunched the data. Here's what Facebook users like -- and how to make it work for your brand. You use Facebook as a way to connect to customers, but on average, only 7.5 percent of Facebook users subscribed to business fan pages see posts from those pages daily.

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How Well Do You Know Your Customers?

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.

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DIY Buzz: 13 Things to Do Now

If promoting your company is your task and yours alone, here's your to-do list. Every entrepreneur is a self-promoter , but some are lucky enough to be able to pay for help in that department

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