Can you set out to fail? Yes, in fact, you can -- if you do one of the following things. Fellow Inc.com columnist Paul Schoemaker recently wrote about how mistakes can be the secret to success
Read More »Author Archives: Philippe Matthews
Feed SubscriptionStart-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? When I landed a job at my first start-up I wasn't given a marketing budget.
Read More »Why Sales Hates Marketing: 9 Reasons
Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right. The war between Sales and Marketing is both legendary and debilitating.
Read More »When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Sometimes trying to do something nice doesn’t work out so well.
Read More »The Great Tech War In India
In our last India edition of The Great Tech War of 2012 , we noted how Facebook was emerging as a clear winner. Since then, things have gotten more competitive.
Read More »Tony Hsieh’s Excellent Las Vegas Adventure
In which our hero, flush with $400 million from the sale of his company, attempts to reinvent his city, Zappos-style. "You can't tell anybody about this." Tony Hsieh takes a shot of vodka, and then he tells me a secret, eyes wide, voice rising. He wears, as he almost always does, a navy T-shirt that bears the logo of Zappos.com, the online shoe retailer he helped start in 1999, that he has run as CEO since 2000, and that he sold to Amazon.com for $1.2 billion in 2009.
Read More »Minding Jazz’s Main Stage
The biggest names in jazz have flocked to a basement in New York City's Greenwich Village: Lorraine Gordon's The Village Vanguard. Here's how she did it. For 77 years , the biggest names in jazz have flocked to a basement in New York City's Greenwich Village
Read More »No Vacancy at the Hotel Brodsky
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. The news from Tioga, North Dakota, is that Black Gold Suites—the new hotel I'm building there (see "Black Gold for You and Me," September 2011)—will open on March 1. But don't bother trying to get a reservation: By then, we'll have been booked up for the next three years
Read More »The Family Sabbatical
Extended breaks are wonderful things, unless the spouse and kids have other plans. A few years ago, my husband, Gary, instituted a two-month paid sabbatical for anyone who has worked at least five years at Stonyfield Farm.
Read More »Starting Over
Sometimes, the best way to improve something is to begin again from scratch. Even if it's your top-selling product. In 2004, 37signals, the software company I co-founded, released a Web-based project-management and collaboration tool called Basecamp.
Read More »4 Great 3-D Projectors
Your presentations won't fail to wow the crowd.
Read More »Case Study: To Sue or Not to Sue
The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?
Read More »Fashion With an Indian Flair
With his two-year-old website, Exclusively.In, Sunjay Guleria is hoping that American consumers are ready for Mumbai chic fashion. Aneesh Agarwaal, Payal Singhal, Pam Mehta. To fashionistas in India, those names are the equivalent of Calvin Klein, Ralph Lauren, and Donna Karan.
Read More »May the Best Business Win
Innovation contests can spur new products, and boost worker morale.
Read More »Can a Smartphone-Based Ultrasound Raise $4 Million?
Elevator Pitch: Mobisante created a hand-held, affordable, cloud-based ultrasound system. Will it be able to raise the money it wants to develop a tablet-based product? Co-Founders: Sailesh Chutani and David M.
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