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Author Archives: Philippe Matthews

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How Sara Blakely Grew Spanx

Sara Blakely, founder of Spanx, talks about how she picked her team members, handled public relations, and avoided paying for advertising. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-grew-spanx.html Advertisement: Are your best customers still out there?

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How Sara Blakely Differentiated Her Business Idea For Spanx

The founder of Spanx talks about how she avoided discouragement before she launched by keeping her idea to herself, and developing it for a year, before she mentioned it to friends or family. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-differentiated-her-business-idea-for-spanx.html Advertisement: Are your best customers still out there?

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Daring to Ask, ‘Why Not?’

How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women's undergarment business. View the video on Inc.com at: http://www.inc.com/sara-blakely/the-spanx-story-how-sara-blakely-turned-footless-pantyhose-into-a-business.html Advertisement: Are your best customers still out there?

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Video: Child in controversial ad speaks out

Georgia is running a controversial ad campaign about childhood obesity. The ads that run on television feature obese children. Mark Strassmann reports.

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Zebras, rhinos and close encounters of a Zambian kind

"Stop the car, stop the car! There's a bull elephant in the road!" Words I listen to closely as they're being shouted by a man sitting next to me clutching an AK-47.

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Where VCs Are Investing Now

A new report shows that venture capitalists invested much more in 2011 than in 2010 -- but that the amount of money going into seed-stage deals plummeted.

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Catching Up With Kiva

Kiva's director of social performance illuminates how the nonprofit has confronted naysayers as it expands its microlending to the U.S.

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The Return Of LiveJournal

LiveJournal, one of the web's most popular early blogging sites, is launching a comeback in the United States. Their plans for 2012 include massive changes for users

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Smackdown: Which Homepage Wins?

Two consumer electronics retailers: One gets it, the other doesn't even come close. One of the biggest mistakes Web designers make is cram too much information on a homepage

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The Creative Capital Advantage

For the entrepreneur, creative capital can be the catalyst to compel investors to sign on earlier in the start-up process. In 2006, after designing products and brands for other companies for 12 years under ASTRO Studios (my design firm), I teamed up with some outstanding business partners and spun-off a separate, product producing, direct-to-consumer brand of premium video gaming products called ASTRO Gaming

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