Sara Blakely, founder of Spanx, talks about how she picked her team members, handled public relations, and avoided paying for advertising. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-grew-spanx.html Advertisement: Are your best customers still out there?
Read More »Author Archives: Philippe Matthews
Feed SubscriptionHow Sara Blakely Differentiated Her Business Idea For Spanx
The founder of Spanx talks about how she avoided discouragement before she launched by keeping her idea to herself, and developing it for a year, before she mentioned it to friends or family. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-differentiated-her-business-idea-for-spanx.html Advertisement: Are your best customers still out there?
Read More »Daring to Ask, ‘Why Not?’
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women's undergarment business. View the video on Inc.com at: http://www.inc.com/sara-blakely/the-spanx-story-how-sara-blakely-turned-footless-pantyhose-into-a-business.html Advertisement: Are your best customers still out there?
Read More »Video: Child in controversial ad speaks out
Georgia is running a controversial ad campaign about childhood obesity. The ads that run on television feature obese children. Mark Strassmann reports.
Read More »Sex guidelines issued for post-heart attack life
American Heart Association: If you can walk up two flights of stairs or walk briskly, you're likely OK to have sex
Read More »Google Announces Q4 Earnings, IBM’s Rosy 2012 Forecast, German Court Rejects A Samsung Suit
Breaking news from your editors at Fast Company, with updates all day. Google Q4 Earnings Not Google-y Enough . There were several handsome numbers in
Read More »Zebras, rhinos and close encounters of a Zambian kind
"Stop the car, stop the car! There's a bull elephant in the road!" Words I listen to closely as they're being shouted by a man sitting next to me clutching an AK-47.
Read More »Video: Safe sex after heart attack
The American Heart Association has released guidelines for safe sex after having a heart attack.
Read More »Airbnb Clones Making 2012 The Year Of Peer-To-Peer Accommodations
Last year saw the explosion of deals companies trying to duplicate the success of first-mover Groupon.
Read More »Small Business Blasts Back Against High Credit Card Fees
Millions of retailers have filed an antitrust suit against big bank credit card companies. The goal? Cutting interchange fees and ending a crushing monopoly
Read More »Where VCs Are Investing Now
A new report shows that venture capitalists invested much more in 2011 than in 2010 -- but that the amount of money going into seed-stage deals plummeted.
Read More »Catching Up With Kiva
Kiva's director of social performance illuminates how the nonprofit has confronted naysayers as it expands its microlending to the U.S.
Read More »The Return Of LiveJournal
LiveJournal, one of the web's most popular early blogging sites, is launching a comeback in the United States. Their plans for 2012 include massive changes for users
Read More »Smackdown: Which Homepage Wins?
Two consumer electronics retailers: One gets it, the other doesn't even come close. One of the biggest mistakes Web designers make is cram too much information on a homepage
Read More »The Creative Capital Advantage
For the entrepreneur, creative capital can be the catalyst to compel investors to sign on earlier in the start-up process. In 2006, after designing products and brands for other companies for 12 years under ASTRO Studios (my design firm), I teamed up with some outstanding business partners and spun-off a separate, product producing, direct-to-consumer brand of premium video gaming products called ASTRO Gaming
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