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Author Archives: Philippe Matthews

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Do ‘Booth Babes’ Really Work?

Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? For decades, the high tech industry, the computer game industry, the car industry, the tool industry and numerous others have hired "booth babes" to draw customers into their booths at trade shows.

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How India Conquered Silicon Valley

The Indians are Silicon Valley's most successful immigrants. What have they done right, and what can women and other races learn from them?

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5 Things They Didn’t Teach in B-School

So you got a degree. Now it's time to face the realities of running a business, including these lessons you didn't learn in the classroom. At the end of our first year in business I got on my knees and prayed to God for a sign: whether we should continue our business

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How to Make a Successful Cold Call

There's a quick and easy way to get a potential customer interested. Here's a step-by-step guide to the conversation. While there are plenty of ways to get sales leads, sometimes you end up having to call people you've never met.

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Attitude is a Choice. Choose Optimism

Optimists outperform pessimists on the job by as much as 50 percent. Which do you choose to be? When you wake up every day you have two choices

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Where Should You Expand Next?

A retailer expanding its locations holds lessons for any growth-oriented company. In our previous article, The Secret to Retail Store Profitability , we discussed a retailer client that was unsure whether to expand or close its three-store chain of French clothing boutiques.

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Shazam Button To Appear On Traditional TV Remotes, As If By Magic

Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper

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Is Private Equity on Your Side?

Mitt Romney is being slammed for his work at Bain Capital. But for small business, private equity can work much differently than it does for big public companies.

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When I Retire, I Want To …

Serial entrepreneur Glen Blickenstaff says his retirement goal of living on a boat is the benchmark to which he measures all his business decisions. “Basically I’m on my way to Australia.” That was a line delivered by James Garner in the 1969 movie Support your Local Sheriff! He was handy with a six shooter and basically an entrepreneur, well a drafted entrepreneur

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4 Tricks To Build Customer Relationships

How host dinners and white knuckles add up to big business wins, just like a football game. As the NFL playoffs gear up and college football winds down, I'm constantly amazed at how much very small things can have an impact over the course of the game

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