Dr. John LaPook discusses the risks vs
Read More »Author Archives: Philippe Matthews
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How do you fight Hollywood?
Read More »Generation Flux: Baratunde Thurston
A look at Baratunde Thurston, the Director of Digital at The Onion, a Harvard philosophy major turned consultant turned standup comedian and author of How to Be Black. Flux to the core.
Read More »What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now.
Read More »3 Ways to Outwit Your Competition
Is it time to wage battle, leverage your business model, or just poke fun of your rival? Here's how to tell
Read More »How to Sell Yourself as an Expert
Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.
Read More »Will That Prospect Buy From You?
Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.
Read More »Video: Mix up leads to massive drug recall
The FDA reports powerful prescription painkillers, including Percocet, may have been packaged with over the counter medications by mistake -- leading to a large-scale drug recall. Dr
Read More »Pen Perfection
In the early 20th century, Japanese fountain pen maker Namiki was faced with a dilemma; merchants proudly displayed the company’s pens in shop windows, but they also complained that the pens’ vibrant colors were spoiled by constant exposure to sunlight. To address the issue, the company turned to the traditional ...
Read More »A Wine-Filled Weekend at the Ritz
From January 27 through January 29, the Ritz-Carlton Golf Resort in Naples, Fla., will host 550 wine enthusiasts for three days of meals and wine tastings at the 2012 Naples Winter Wine Festival. Tickets for the festival, which supports underprivileged children, are $8,500 per couple or $20,000 for two couples, ...
Read More »Be the Beatles, Not a Flock Of Seagulls
The Beatles didn't just have musical talents. The band's longevity and success was largely the result of group dynamics--the same ones start-ups require. Two bands, both heralding from Liverpool
Read More »This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business
The future of business is pure chaos.
Read More »Should Marketers Strive To Make A Difference?
"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me
Read More »Nicotine patches, gum won’t help smokers quit: Study
New study found similar relapse rates among people trying to quit smoking who used nicotine replacement therapies and those who didn't
Read More »Nicotine patches, gum won’t help smokers quit for good: Study
New study found similar relapse rates among people trying to quit smoking who used nicotine replacement therapies and those who didn't
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