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Author Archives: Philippe Matthews

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Generation Flux: Baratunde Thurston

A look at Baratunde Thurston, the Director of Digital at The Onion, a Harvard philosophy major turned consultant turned standup comedian and author of How to Be Black. Flux to the core.

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3 Ways to Outwit Your Competition

Is it time to wage battle, leverage your business model, or just poke fun of your rival? Here's how to tell

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How to Sell Yourself as an Expert

Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.

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Will That Prospect Buy From You?

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.

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Video: Mix up leads to massive drug recall

The FDA reports powerful prescription painkillers, including Percocet, may have been packaged with over the counter medications by mistake -- leading to a large-scale drug recall. Dr

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Pen Perfection

In the early 20th century, Japanese fountain pen maker Namiki was faced with a dilemma; merchants proudly displayed the company’s pens in shop windows, but they also complained that the pens’ vibrant colors were spoiled by constant exposure to sunlight. To address the issue, the company turned to the traditional ...

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A Wine-Filled Weekend at the Ritz

From January 27 through January 29, the Ritz-Carlton Golf Resort in Naples, Fla., will host 550 wine enthusiasts for three days of meals and wine tastings at the 2012 Naples Winter Wine Festival. Tickets for the festival, which supports underprivileged children, are $8,500 per couple or $20,000 for two couples, ...

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Be the Beatles, Not a Flock Of Seagulls

The Beatles didn't just have musical talents. The band's longevity and success was largely the result of group dynamics--the same ones start-ups require. Two bands, both heralding from Liverpool

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Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

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