If you take a look at the top 10 Twitter users you'll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes. Just over a year ago, a local 16-year-old high school student emailed me out of the blue, proposing that he join me as a guest on a TV show I host.
Read More »Author Archives: Philippe Matthews
Feed SubscriptionHow to Pitch: 6 Things You Must Know
Rule No. 1? Your story is never unique.
Read More »Why One Movie Chain Doesn’t Fear Netflix
The Alamo Drafthouse Cinema chain is bucking a national trend of declining moviegoer attendance. Alamo Drafthouse Cinema , the Austin-based movie theater chain founded by film fanatic Tim League, saw an increase in audience in 2011, the year national attendance at the movies hit a 16-year low.
Read More »Dysfunctional Family? You’d Make a Great Entrepreneur
Most successful founders are no strangers to chaos and stress. In fact, they learned how to deal with it gracefully at a very young age. If you’ve never founded a company , rest assured it never happens as elegantly and smoothly as articles in Inc
Read More »Ford Cruises Into Silicon Valley, Revs Up Work On Wired Wheels
Ford is hoping to jump-start a new race in automative mobile tech by way of an outpost in the heart of the nation's tech innovation district--a research lab in Silicon Valley that will help it make better cars and better friends. Gentlemen and gentlewomen: Start your algorithms
Read More »U.K. to Britons: Lay off booze twice a week
Members of Parliament question current alcohol recommendations which suggest Britons could have up to four drinks per day
Read More »"Owner:" Popular Gen Y Job Title on Facebook
Forget teacher or assistant, among those aged 18 to 29 on Facebook, owner is a more popular job title, underlining the strong connection between this generation and entrepreneurship. Exactly how entrepreneurial is Gen Y? That's a contested issue in the blogosphere with some saying today’s young people are a born generation of business owners and others arguing they’re simply victims of the terrible economy forced into finding alternate routes to employment
Read More »Compete on Value … Not on Price
Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too
Read More »Scott Pelley on "monstrous" stem cell fraud
Discusses "60 Minutes" probe of "stem cell charlatans" who promise cures for incurable diseases
Read More »Video: Where’s the flu?
It may seem like the flu season is getting a late start this year, but don't be fooled. Dr. Holly Phillips reports on the season's slow start and how to protect yourself from the flu in the latest "HealthWatch."
Read More »Novartis recalls Excedrin, NoDoz, Gas-X and Bufferin
Common over-the-counter medications recalled by drug maker over broken, mixed-up pills
Read More »Google Goes After Your Local Small Business
Three years ago, only 54% of small businesses had websites.
Read More »To Achieve Big Goals, Become A Pattern Thinker (Or, How The Cool Ranch Dorito Was Born)
When faced with trying to accomplish a big goal, one of the most daunting questions is: Where do I start?
Read More »Introducing the One-Sector Economy
Entrepreneurship can fix many of our economic woes, explains the author of The Coming Prosperity. Here's his thought-provoking metaphor for our current economy. How should you think about the relationship between established, large businesses and scrappy upstarts like the one you’re trying to build?
Read More »3 Ways to Build Customers’ Trust
With online retail in particular, trust is a critical element in building sales. Here's how to demonstrate your company's reliability. Any selling relationship has a lot to do with trust
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