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Author Archives: Philippe Matthews

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Video: Are scented products hazardous to health?

From detergents to deodorizers, simple household items are sometimes blamed for making people feel sick. A California scientist decided to analyze dozens of them to see if there really is a problem.

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Dying teen leaves touching YouTube video

Ben Breedlove died Christmas Day, but left behind video about his health that's now been viewed more than 1 million times

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Can scented products make you sick?

Breathing woes, headaches, more reported; Study: Common items contain potentially harmful chemicals; Industry: Offerings safe

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Crucial Keys to Business Success in 2012

Dave Lavinsky's company has helped its clients raise more than one billion dollars to help start, grow, and exit their businesses. Here's his advice

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The Most Questionable Product Launches of the Year

The results are in--and they arent pretty. Here are eight cautionary tales from some of the worlds biggest brands. Recently I gave a group of my MBA students at New York University’s Stern Graduate School of Business in New York this assignment: Identify the most questionable new products of the year and analyze what made them so ill conceived.

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How to Test Your Marketing: 5 Tips from YouSendIt

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Freemium company YouSendIt is known for its service that sends files too large to move through email.

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6 Perks That Do More Harm Than Good

Before you offer your MVP that VIP parking space, check why rewarding with a perk can often have the opposite effect. I started a new job and was given a reserved parking spot right by the main entrance

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