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Author Archives: Philippe Matthews

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The Year’s Wackiest PR Stunts

Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company

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Caught on Camera: World’s Worst Employee?

FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke

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Taking the First Steps Toward Leadership

As a founding entrepreneur, you'll always be a leader in your company, no matter what your official title is. So how do you respond? When do I need to start being a leader?

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How to Weed Out Apathetic Employees

Turnaround specialist Glenn Blickenstaff, in a five-part series of articles, explains how to turn a failing company into a breakout success. This week he reveals how to uncover dead-weight employees. Your company is failing –heading toward bankruptcy or even closing its doors forever

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The 7 Worst Communications Failures Of 2011

Welcome to my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week comprises my list of 2011’s losers. (Winners will be announced next week.) Joe Paterno:

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The Recommender: Arianna Huffington, Mark Frauenfelder, And More On What They’re Loving This Month

.bigbody a {color:#008CB3;} Arianna Huffington President, AOL Huffington Post Media Group The Acumen Fund : "I'm an admirer of this organization, which is headed by one of my favorite women, Jacqueline Novogratz. It invests in startups--from Kenya to Karachi to Dubai--that improve the lives of those powerless to do so on their own."

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Pivotshare Believes Your Digital Media Is Worth Money

Pivotshare wants you to make money on your digital media. The social content creation platform isn't aiming to be the next YouTube. Founder Adam Mosam says he wants experts, businesses, and enthusiasts to dust off their libraries and start earning

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When Your Customers Want One Thing — And Your Investors Want Another

Balancing competing demands is just part of being an entrepreneur. But what do you do when your customers square off against your investors? Of all the balancing acts an entrepreneur faces, one of the trickiest is trying to keep investors and customers happy at the same time.

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The Single Best Way to Build Customer Loyalty

To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. In a world where careers have become as portable as cell phones and BlackBerrys, ordinary loyalty is fast disappearing from the business landscape.

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Making Corporate Wellness Fun

Social gaming and wellness start-up Keas raises $6.5 million after a change in direction yields results.

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