Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company
Read More »Author Archives: Philippe Matthews
Feed SubscriptionCaught on Camera: World’s Worst Employee?
FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke
Read More »Taking the First Steps Toward Leadership
As a founding entrepreneur, you'll always be a leader in your company, no matter what your official title is. So how do you respond? When do I need to start being a leader?
Read More »Giving Up the Corner Office
Why, oh why?
Read More »Dead musician "27 club" a myth, study finds
Study showed famous musicians were just as likely to diet at ages 25, 32
Read More »How to Weed Out Apathetic Employees
Turnaround specialist Glenn Blickenstaff, in a five-part series of articles, explains how to turn a failing company into a breakout success. This week he reveals how to uncover dead-weight employees. Your company is failing –heading toward bankruptcy or even closing its doors forever
Read More »The 7 Worst Communications Failures Of 2011
Welcome to my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week comprises my list of 2011’s losers. (Winners will be announced next week.) Joe Paterno:
Read More »The Recommender: Arianna Huffington, Mark Frauenfelder, And More On What They’re Loving This Month
.bigbody a {color:#008CB3;} Arianna Huffington President, AOL Huffington Post Media Group The Acumen Fund : "I'm an admirer of this organization, which is headed by one of my favorite women, Jacqueline Novogratz. It invests in startups--from Kenya to Karachi to Dubai--that improve the lives of those powerless to do so on their own."
Read More »Pivotshare Believes Your Digital Media Is Worth Money
Pivotshare wants you to make money on your digital media. The social content creation platform isn't aiming to be the next YouTube. Founder Adam Mosam says he wants experts, businesses, and enthusiasts to dust off their libraries and start earning
Read More »When Your Customers Want One Thing — And Your Investors Want Another
Balancing competing demands is just part of being an entrepreneur. But what do you do when your customers square off against your investors? Of all the balancing acts an entrepreneur faces, one of the trickiest is trying to keep investors and customers happy at the same time.
Read More »The Single Best Way to Build Customer Loyalty
To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. In a world where careers have become as portable as cell phones and BlackBerrys, ordinary loyalty is fast disappearing from the business landscape.
Read More »Making Corporate Wellness Fun
Social gaming and wellness start-up Keas raises $6.5 million after a change in direction yields results.
Read More »How To Create A Business Where The Truth Is Heard
Great businesses succeed by motivating people with the straight facts. There are four ways to get the truth out there.
Read More »Ways to get thrown off your holiday flight
Travel expert on why passengers may be removed from a flight, from body odor to obesity
Read More »Wal-Mart pulls powdered infant formula after baby dies
Recall of 12.5-ounce cans of Enfamil Newborn powder affects more than 3,000 Wal-Mart stores nationwide
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