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Author Archives: Philippe Matthews

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How Do You Decide On Price? Experiment

The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon. How do you decide what to charge for your products or services? This is one of the most frequent questions I hear at conferences and inside corporate offices

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Why Sales Forecasts Are a Joke

Yeah, you read right. Here's why most sales forecasts fail, and how to craft one that will be more accurate.

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Why You Need Angry Customers

Want to know which of your employees are doing a bang-up job, and which are falling down on it? Take a few calls from irate customers.

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The Payment Revolution is Coming

Transaction costs suck up to $50 billion a year out of the economy. But they could be on their way out. Here's why.

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Video: HealthPop: Vitamin venturers, miracle mouthwash, tainting testes

People who take vitamin supplements may be more likely to take risks with their health; Also, a new mouthwash that's a "smart bomb" for cavities; And, wi-fi radiation - from laptops connected to the web - can lead to sperm damage.

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Google, Nokia, Ericsson And Navigation’s Next Frontier: The Great Indoors

Remember the last time you visited a new office building, airport, or university campus and were lost the moment you stepped away from the main doors? That's a problem that buildings like large hospitals try to fix with color-coded lines painted on the floor, complex signage systems, and other tweaks--usually very low-tech

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How to Fix Your PR Pitch

In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Every business has a story , but most of those stories are boring.

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The Company That Outlawed Email

What if you came into work everyday with zero messages in your inbox? What if you didn't even have an inbox

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