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Author Archives: Philippe Matthews

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The Job You Should Focus on the Most

Forget about industry awards or impressive milestones. If you want to know the true measure of your company, look at the worst job on the payroll. Think about a terrible company you’ve worked for

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7 Steps to Closing a Deal Via Email

Despite what you may think, a perfectly crafted email can actually close a deal. In most cases, you’ll want to close deals either in person or on the telephone

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Crafting the Perfect Newsletter

Having a targeted newsletter with relevant and important information can bring increased traffic to your business. Also, Ryan Paugh, founder of Brazen Careerist suggests creating personal newsletters can have a greater effect. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-crafting-the-perfect-newsletter.html

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Get a Celebrity Endorsement

Lisa Price, the founder of Carol's Daughter, spoke about harnessing star-power of celebrities such as Jay-Z and Will Smith to build awareness of her brand. Lisa Price named her company Carol's Daughter after making a list of things she was and the things she wanted to become.

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How I Saved Thousands in Insurance

We hired a fee-only insurance advisor to reduce our insurance premiums, and our headaches. It worked. Do you really – and I mean really - understand the ins and outs of your business insurance

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The Only Ethics Guide You’ll Ever Need

You can resolve any ethics dilemma you face by running through this series of questions"and only one of them really matters. Peter Drucker, the late management guru, said: “As to ‘ethical problems’ in business, I have made myself tremendously unpopular by saying, again and again, that there is no such thing as ‘business ethics.’ There is only ethics.” You can solve most ethical dilemmas by running down this checklist, which I've used successfully for 30 years at my company.

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Facing Off Against AOL

Jane Bryant Quinn and Carll Tucker, the married founders of Main Street Connect, operate 52 community news sites in three states, and are looking to roll out a scaleable, profitable hyper-local model across the country. View the video on Inc.com at: http://www.inc.com/video/201111/success-stories-main-street-connect.html

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The Psychology of a Winner – An Exclusive Interview with Dr. Denis Waitley

The Psychology of a Winner – An Exclusive Interview with Dr. Denis Waitley

By Philippe SHOCK Matthews We’ve all felt adversity sharpen our determination and bolster our strength; we’ve also felt it crumple us into surrender-even failure. Dr. Denis Waitley-psychologist, motivational speaker and the best-selling author-has spent his life studying why some thrive, ...

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