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Author Archives: Philippe Matthews

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Can Small Business Saturday Succeed?

The Friday after Thanksgiving is known for big deals at large retailers. But can AmEx's marketing push help claim enough of that business for the little guys?

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Fake Meat, Real Profits

Before Seth Tibbott invented Tofurky, a tofu-based, turkey-flavored roast, he was losing money every year. The product turned his fortunes around, and his company is still growing today.

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Reinvigorate a Failing Business

Turnaround specialist Howard Tullman talks about how to bring about change--and avoid needing it in the first place. Plus, why you need employees who don't bathe. View the video on Inc.com at: http://www.inc.com/video/201111/how-i-did-it-howard-tullman-tribeca-flashpoint-academy.html

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Martin Lindstrom, Branding Expert

Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, speaks about marketing and branding and how to successfully navigate them. View the video on Inc.com at: http://www.inc.com/video/201111/live-chat-martin-lindstrom.html

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My Big, Fat Social Media Experiment

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there.

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