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When one product becomes more eco-friendly, benefits abound throughout the supply chain. Must a bottle be made of plastic? This fall, Seventh Generation began a new path: Its Natural 4X Laundry Detergent is shipping in recycled (and recyclable) bottles made of cardboard, manufactured by Ecologic Brands.

Innovative Superfocus glasses were originally designed to deliver sharp vision to some 65 million Americans with aging eyes. Now they're even helping astronauts see better on long space flights

Agency says vaccine is just effective as rival vaccine at preventing potentially deadly infection

As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later

From tooth-flossing to playing Tetris, life extension strategies can be surprisingly simple

The other must-see Muppet movie this month is a documentary exploring how Jim Henson's puppetry inspired one man to go way beyond Kermit and create a giggling global icon named Elmo. This Thanksgiving Disney's long-awaited Muppet reboot will finally be in theaters

After experimental stem cell therapy, patients' failing hearts showed better function and less scarring

Welcome to another edition of Starred , where we take you deep inside the inboxes of our favorite CEOs, entrepreneurs, and VCs.

Study shows increased heart risk among soda drinkers - even in absence of weight gain

Sony's CEO, Howard Stringer, has said his company is going to reinvent the television. It's a dangerous game--and one being played by tech's top firms.

Economists are trying to quantify both the spread of the 15-year-old biomimicry industry and its economic effects, and the results are eye-opening. Introduced in 2010, the Da Vinci Index is an attempt to quantify the impact of biomimicry in the U.S. Compiled by Lynn Reaser , chief economist at Point Loma Nazarene University's Fermanian Business & Economic Institute in San Diego, the Da Vinci Index measures the use of terms unique to biomimimetic thinking in scientific publications, patents, and grants ( PDF )

One major drawback to e-books is that there is no easy way to share text among friends. And there's little incentive for Amazon or Apple to solve this problem.

Find out from the source; Inc.com's Eric Markowitz interviews Christian Oestlien, Googles chief of social advertising products. Google recently opened its Google+ social network to businesses. How should you approach this new platform

The biggest areas of opportunity for companies hoping to set up a digital shop for Chinese consumers? Price comparison, trust, and a solid returns policy.

Adding Xarelto to usual drug regimen cut risk of subsequent heart trouble but was linked to increased risk for bleeding