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Author Archives: Philippe Matthews

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5 No-Fail Ways To Elevate A Brand’s Cultural Capital

Our media landscape is evolving fast, and 2012 will certainly be the year of big changes in how we view media. Internet-based TV viewing will come of age, reaching the masses through the growing number of smart TVs and mobile streaming

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Your love dilemmas: Beating the bad boy blues 

A TODAY.com panel answers relationship  questions from readers in our weekly advice column. Here, one woman wonders how to stop falling for bad boys while another asks how to meet men interested in thirtysomething women.

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What The Bin Laden Raid Teaches About (Project) Execution

The Navy SEAL raid on Osama bin Laden's compound was the ultimate lesson in project management. Here are four relevant lessons in planning, executing, and shifting on a dime.

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This Week In Bots: When Buck Rogers Became Real

Asimo Gets An Upgrade For robot fans, Honda's Asimo has perhaps always been the biggest treasure: He's been in development for decades, and Honda just this week revealed a refresh that makes Asimo the most advanced yet. There's a host of improvements, from slicker and faster gaits, more sophisticated movements, individually articulated fingers (flexible enough to cope with sign language) to improved voice recognition that can discern commands even when three voices are talking at once. The best way to understand how advanced this child-sized bot is nowadays is to watch this video: [youtube eU93VmFyZbg] Asimo is, arguably, just one step away from being the science fiction robots we've been seeing for years

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My Favorite Gift

What do you give the entrepreneur who has everything? To find out, we asked several business owners to describe their most cherished gifts. For my birthday a few years ago, my now-ex-husband gave me bound copies of every Vogue magazine published in the 1960s.

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Why I Love When My Customers Complain

How an open-minded approach to negative feedback boosts earnings--and morale. Yesterday, I spent 40 minutes on the phone listening to a customer tell me all the things that could be better with three of the products he received among the many in his order. Why spend so much time listening to someone who is unhappy, and just wants to complain, you might ask?

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Celebrate Veterans Day By Hiring One

Scores of initiatives are helping veterans get back to work. Here's how your business can help. American veterans returned from war to face an altogether different type of battle: finding a job

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Why Branding Is a Myth

Yes, you read right. Find out why branding doesn't create a great brand.

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Power Users: Why Google+ Loves Kim Kardashian, And Path Doesn’t Friend Justin Bieber

Now that Kim Kardashian is on Google+, can we say the service has arrived? Nothing signals the success of a social network or propels its growth more than power users, the influentials who boast both clout and Klout. Their mass followings can drive a service's success, from celebs-turned-techies (Ashton Kutcher) to techies-turned-celebs (Robert Scoble)

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How To Create A World: Skyrim’s Director On Building A Never-Ending Fantasy

The fantasy world of Skyrim is notable for its scale and level of realism. Game director Todd Howard explains how his team at Bethesda Game Studios approaches the creation of a world. [click to enlarge images] Some video games take place in military bases, or even whole cities

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