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Author Archives: Philippe Matthews

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How to "Sell" a User Conference

What's one way to get people to pay to see you demo your product? Host a user conference. Recently Salesforce.com hosted their 9th annual Dreamforce event.

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Arzu Studio Hope Weaves New Paths For Peace And Prosperity In Afghanistan

"The military has learned that when you seed an economy, people will put down their guns," says Connie Duckworth . "That’s why the Marines asked me to don 30 pounds of body armor to meet with them in Helmand Province in Afghanistan," where she had established Arzu Studio Hope , an artisanal rug manufacturer that employs 1,000 women, who in turn support 4,000 family members in Afghanistan. Afghanistan is officially the worst place in the world for women, according to a 2011 study by Thompson Reuters Trust Law.

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Startup Lessons From Google+

Google+ has everything you'd expect from a fully featured social network -- except the right kind of users. And that's a big problem

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How Blinkx Is Creating Internet TV For Couch Potatoes

Internet TV has mostly been a lean-forward experience. A new set of channels from the video search giant is making it more like the boob tube. Internet television has historically been a mostly lean-forward experience.

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4 Reasons You Need Google+

The verdict is in: Google+'s new brand pages are worth your time. Here's why signing your business up will be an important social media investment. Just when a marketing strategy in 140 characters or less started to seemed normal, the social media scene for businesses completely changed this week.

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Should You Buy a Kindle Fire?

It just might be the best product Amazon has ever released. The burning questions is, should you get one? Inc.com columnist John Brandon weighs in.

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The Minnesota Company Solving India’s Energy Shortage

How a 55-person business in Minnetonka developed the software solution India needed to tackle its energy problems. Pull out your world map and smack in the middle of the eastern hemisphere lies India, that colossal diamond-shaped country brimming with more than 1.2 billion people—the majority of whom are under the age of 35. Its economy is growing like gangbusters, it is now an influential member of the G20, and foreign firms have made significant investments there.

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4 Signs You Are Overworked

Take a cue from endurance athletes: Here are four ways to tell you're about to hit a performance wall. Sometimes it’s obvious we need a break , but in most cases we figure it out too late. When you work double-digit hours and Sundays are no longer a day of rest, feeling overworked can become the new normal.

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