The evolution of a complex feature story about a peripatetic entrepreneur, Jared Heyman, and his keep-the-office-fires-burning counterpart, Carl Fusco. In each issue , I fall in love with at least one story. This month, it's Amy Barrett's cover feature on the peripatetic entrepreneur Jared Heyman and his keep-the-office-fires-burning counterpart, Carl Fusco
Read More »Author Archives: Philippe Matthews
Feed SubscriptionNight Patrol at the Newark Police Department
Here's a look at the companies that provide the uniforms, safety partitions, dispatch software, and handcuffs that make night patrol in Newark, Delaware, possible. Vehicle safety partitions Corporal Jeffrey Schwagel (foreground) and Master Corporal Gerald Bryda (rear car) have driven plenty of perps to the station during their combined 23 years on the Newark force.
Read More »Stop Feeling Like a Big Fat Loser
The founder of an online shopping community implores other entrepreneurs to be more honest about their problems. "If nobody shares they are struggling, nobody will know anybody else is struggling.
Read More »Data Bank: Customer Service
How many more people will your customer tell about a bad experience versus a good one?
Read More »Inc. 5000 Update: Surly Brewing
Omar Ansari of Surly Brewing had to fight the law to launch his craft brewery. A child of entrepreneurial parents , Omar Ansari knew what it was like to run a small business—in this case, an industrial abrasives manufacturer based outside Minneapolis.
Read More »Norm on Knowing Your Customer
Good salespeople focus on the particular feature the customer cares about.
Read More »Innovation: A Blood Test on a Chip
Claros Diagnostics has created the mChip, which can produce accurate test results from a single drop of blood in 10 minutes. A lab on a chip Many laboratory blood tests take several days to process.
Read More »Case Study: Could He Really Abandon His Dad’s Legacy?
An entrepreneur's son questions whether to follow in his father's footsteps. In October 2009, Michael Plummer Jr. delivered the eulogy at the funeral of his father, Michael Sr., who had died of a heart attack.
Read More »How to Be an Absentee CEO
Jared Heyman took a break"a long one"from the company he founded. To everyone's surprise, both he and the company thrived.
Read More »Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy.
Read More »Is Foursquare a Great Place to Advertise?
Recently, the free service rolled out a variety of services for businesses, including the ability to run specials designed to attract and retain customers. Launched in 2009 , Foursquare now boasts some 10 million users eager to let their friends know when they have "checked in" to a hip new store or favorite restaurant.
Read More »Translating Viral YouTube Videos Into Sales
Want to go viral?
Read More »Is Rewarding Customers for Referrals Worthwhile?
How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. The Company: The Sweet Spot, a Dallas hair removal salon that specializes in sugaring, an alternative to waxing The Goal: Attract customers to the newly opened salon The Execution: The Sweet Spot's founder, Erin Cox, noticed links to products and services on her friends' Facebook Walls that looked a lot like promotions. She followed the links and realized they all originated from Blue Calypso, a mobile marketing platform through which businesses reward people for sharing ads via Twitter, Facebook, or text message.
Read More »Flesh-Tearing Piranhas Communicate With Sound
Like a pit bull, piranhas will tear the flesh from your bones. Also like a pit bull, they bark
Read More »What’s New – November 2011
Happy November Everybody! In this exciting issue of the Philippe Matthews Show, read… MEET PHILIPPE’S PERSONAL BEST! “If you want to change your life, empower your spirit, and reinvent your personal history; meet the SUPERSTARS of the present and future ...
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