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Author Archives: Philippe Matthews

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How to Create a “Weird” Company Culture

How Eric Ryan of Method created a strong culture An offbeat culture and an obsession with product design helped turn Method, a San Francisco-based soapmaker, into a $100 million company. In a new book, The Method Method, co-founders Eric Ryan and Adam Lowry lay out their approach to creating a company in which flash mobs and dance parties are routine occurrences.

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My Favorite Web Analytics Tool

Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic. My partners and I run a Web design and video production firm, so it's essential for us to know how visitors are using our clients' websites. Earlier this year, our SEO partner recommended an analytics tool called Crazy Egg, and now we're huge fans.

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Web Translation Made Simple

The skinny on a new Web-based service that can translate websites into more than 50 foreign languages Looking to take your website global? Smartling aims to help with a Web-based service that can translate sites into more than 50 foreign languages. After setting up an account, select a language and a domain name for the foreign site

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3 Travel Reward Cards

A look at three travel reward credit cards with added perks, like generous sign-up bonuses Amid heated competition, credit card companies are rolling out travel reward cards with added perks, including generous sign-up bonuses. Here are three to consider.

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Finding Workspace on the Fly

During a recent business trip, Tech Trends columnist John Brandon tried out LiquidSpace, a website and app designed to help you find a temporary workspace. I travel frequently for story assignments

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3 Souped-Up Note-Taking Apps

Heres a look at three supercharged note-taking apps for a variety of smartphones and tablets. Bare-bones note-taking apps are fine for making grocery lists. But for business, you need something more robust

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Things I Can’t Live Without: Elizabeth Cutler of SoulCycle

Cutlers favorite things include the Polar Hearth Rate Monitor and Dakines Over Under Bag. In 2006, Elizabeth Cutler and a business partner opened the first SoulCycle spinning studio in Manhattan. Today, SoulCycle has seven studios in the New York City area, and Cutler is preparing to open several more locations in New York and Los Angeles

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A Stylish New Labelmaker

Looking to get organized? Epsons new LabelWorks LW-400 has plenty of design options for creating labels with style. Epson's first entry in the U.S.

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The Way I Work: Jen Bilik of Knock Knock

Jen Bilik, founder of the stationery and gift business Knock Knock, considers herself the company's "creative monarch." Jen Bilik calls herself a productive procrastinator. She took time off from her work as a freelance book editor in 2002, intending to write an illustrated memoir about high school.

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Elevator Pitch: Take the Interview

This HR start-up makes it easy to screen job candidates. Can it raise $1.25 million? FOUNDER: Danielle Weinblatt LOCATION: Cambridge, Massachusetts EMPLOYEES: Five full time; three part time FOUNDED: January 2011 2011 PROJECTED REVENUE: $100,000 NUMBER OF USERS: 100 (including Cactus Restaurants, Harvard Business School, and Deloitte) VIDEOS RECORDED: 160 COST: $45 for one posting; $70—$300 for up to six postings a month; about $25,000 for an enterprise package PREVIOUS FUNDING: $200,000 in angel funding FUNDING SOUGHT: $1.25 million The Pitch: "Screening job candidates is a huge waste of time.

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The New World of Mentoring

Some businesses are using social networks to find mentors for their staff. Kathleen Lim wanted to move up the learning curve.

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