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Author Archives: Philippe Matthews

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Move Over, Vogue

%excerpt% Originally posted here: Move Over, Vogue

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Courting a Certain Kind of Diner

Forget Paula Deen’s Lady’s Brunch Burger , KFC's Double Down , and the fact that New York's Governors Island was renamed Pig Island last weekend: There is a new wave of diners who are heading in a more restrained direction food-wise, whether that means being more mindful of their food's origins or going all-out gluten-free or vegan. "In general, a lot more people care about where their food comes from," says Dan Kluger, chef at the James Beard Award-winning (and perpetually packed) ABC Kitchen in New York City

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Listening To Your Customers With The Five Digital Senses

After a one-day course I teach on “influence,” participants often comment that they are surprised it took so long to get what they came for. They signed up to learn how to convince people, how to shape others’ perceptions, how to make more conversations go the way they want them to go.

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Rebooted Brands Shed Old Images To Boost New Sales

Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one. "At one point , we were going to call ourselves 'The Re Company,'" says Mark Thomann.

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