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Author Archives: Philippe Matthews

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An unlikely leader

Troy Matteson shot a 6-under-65 to take a first-round lead at the Deutsche Bank Championship.

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5 Tips for Cutting Fuel Costs

Whether you have a few company cars or a fleet of several dozen trucks, you can save money on fuel by making minor changes to your operations and driving.

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NYC’s MTA Takes The 2/3 Train To Yesteryear For HBO’s "Boardwalk Empire" Campaign

New York commuters can ride a vintage 1920 train in September, compliments of Nucky Thompson. The MTA is going older school than usual starting Labor Day weekend, compliments of your favorite lovable crime lord, Nucky Thompson. As part of the “Compliments of Nucky” campaign promoting the September 25 return of period drama Boardwalk Empire, HBO is putting a vintage 1920s train back on the track on New York's 2 / 3 line (Nucky refers to the show's central character, played by Steve Buscemi).

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Fake TabCo Borrowed Lessons From "The Wire" To Mask A "Battered" Brand

[youtube _z1bwFD9bug] A number in the "very high six figures." That's how much it cost TabCo to run its recent eye-grabbing campaign, pitched to reveal a revolutionary innovation in the tablet PC market, according to Jonathan Bloom CEO of McGrath Power, the firm that ran it. That amount is a measure of the bet the tablet is placing on its new product, and also a guide to the complexity of the entire process--but that's just the start of it

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The Made For Good Model Of Successful Cause Marketing

Cause marketing has been proven to boost sales, engagement, and customer loyalty, but are the new models of embedded generosity a passing fad or the new fundamental?

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This Week In Bots: Space Droids, Dog Droids, Chatting Droids And Farming Droids

Do Astronauts Dream of Electric DEXTREs? Potentially evoking creepy memories of external circuit failures from the film 2001, an important circuit breaker aboard the ISS recently popped and had to be replaced. The thing is, it sits in an electronics sled outside the ISS, and would've necessitated an astronaut to perform a spacewalk to fix it--but this time the Canadian-made DEXTRE performed the task entirely by remote control, with mission controllers runnning the operation from Houston while the astronauts aboard the station slept

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Razoo, The App That Helps You Fundraise Without Ever Touching Money

Collect donations and send out automated updates over social media, all from the comfort of your phone. All of us have, at one point or another, decided to help out a charity or organization by raising money. Maybe you're doing a marathon to support cancer research, or a bake sale for disaster relief

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How to Set Up Sales Territories

Deciding how to divide sales territories create the most efficient environment for your sales team is more difficult than just drawing lines on a map. When you're looking at the map and figuring out how to split up sales territories, how do you decide which salesperson to send to drive all up and down North Dakota and which one gets to just walk a few blocks around downtown Manhattan

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4 Ways to Turn Your Expertise Into a Product

John Warrillow explains how professionals-such as architects, accountants, doctors and dentists-can grow their business beyond themselves. Dear John: I'm a criminal defense lawyer. As much as I would like to, I don't see how I could apply the Built To Sell philosophy to my practice

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