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Author Archives: Philippe Matthews

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How Manhattan’s Queen Of Facials Rebranded, Tripled Business, And Launched A Skincare Line

Long hailed as the genius behind the best naturopathic facials in New York, with a client roster that includes Julianne Moore, Rachel Weiss, and numerous beauty editors around town, Joanna Vargas is the secret weapon of VIPs, celebrities, and professionals in New York City. Style.com calls her “the queen of the naturopathic facial” while Vogue, Allure, and endless magazines and blogs have praised the nearly magical touch she brings to the craft.What a thrill it was, then, when I got a call to help the skin care diva rebrand her already successful salon. Jump forward 18 months, and we were then in the next phase of growing the brand: developing a world-class luxury brand for her own skincare line.

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Video: Cutting calories and weight loss

Registered dietitian Keri Glassman speaks to Jan Crawford about a new formula for cutting calories and the most effective ways to lose weight.

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Video: Designer drug danger

CBS News investigative correspondent Sharyl Attkisson reports on the rise of lab-made drugs, which can have more powerful effects than their organic cousins.

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Engineering Buildings To Promote Good Bacteria

Microbes are everywhere, and most are harmless. But tightly sealed buildings--like hospitals or offices--create places where only dangerous bugs survive

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Weight loss math gets more daunting

New calorie model bases formula on sex, age, height and weight; Expert says it's more realistic, probably more accurate

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How Secure Is Your Mobile?

Here's a title Google isn't likely to be trumpeting anytime soon: No. 1 target of mobile hackers. Malware aimed at Android mobile devices jumped a whopping 76 percent in just three months, found a new report.

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How to Write a Slogan That Sells

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

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Decision Making for the Long-term

Gene Gray, president of Innovative IDM talks about the challenging decision he made to survive the recession and the need for balance between work and home.

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Contemporized Deco from Turkey

The exquisitely crafted furniture of Istanbul-based Dorya is so well regarded in its native country that the office of the Turkish president recently commissioned the firm to outfit the interiors of two residences, its diplomatic offices, and meeting rooms. A couple of years ago, Dorya established corporate offices and a ...

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