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Author Archives: Philippe Matthews

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again.

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Video: Gene therapy beats leukemia

Researchers engineered a patient's own immune cells to treat a type of blood cancer called chronic lymphocytic leukemia, or CLL. And, as Dr. Jon LaPook reports, the results of this new form of treatment have researchers "happily surprised."

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We’re Hiring: Coordinator Of Digital Advertising Operations

We are looking for someone to join our digital team, as a member of our advertising operations. Title: Assoc. Coordinator of Digital Advertising Operations Department: Digital Advertising Operations Reports To: Manager of Digital Advertising Operations Type: Hourly Office: New York Essential Duties and Responsibilities: Primary purpose of this position is to accurately traffic all Mansueto Ventures sold interactive campaigns with an emphasis on display, text links and video advertising on Inc

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Would You Like Some Solar With That? Ford To Sell Panels Along With The Electric Focus

If you like EVs, you might also like this new array. That's the thought process behind the partnership between the automaker and SunPower, who will be offering a package deal at Ford dealerships. One of the biggest criticisms of electric vehicles is that they don't necessarily reduce emissions

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Mobile Websites on the Fly

Looking to build a mobile presence, without building an app? A new DIY service called Duda Mobile lets you customize your website for a variety of mobile devices, including iPhones, Android phones, and BlackBerrys, simply by pasting in your site’s URL.

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A.K. Pradeep, Mind Reader

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

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