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Author Archives: Philippe Matthews

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Video: New treatment promising for epilepsy

After years of suffering from epileptic seizures, one young patient finally found relief through a new promising surgical treatment. Michelle Miller reports.

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Olazabal to play in British Open qualifying

European Ryder Cup captain Jose Maria Olazabal will be among the 288 players taking part in final qualifying next week for the British Open.

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06.22.2011 | Inc.com Daily

Mad Men-inspired branding, Hulu mulls a sale, marketing tips from an unexpected source, LinkedIn's power users, and more.

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Facebook Gets New VIP Sections

Social media influence index, Klout, allows brands to slip customized Facebook pages and offers to its most influential followers. Facebook is throwing up a red velvet rope around a new VIP page.

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Social Media App Banjo Aggregates All Your Tweets, Facebook Posts, Instagram Pics

These days, it takes nearly a half-dozen apps to keep up with all our fragmented social networks. But a new app out today called Banjo aims to solve those disconnections by integrating all your social networks into one streamlined service. We shoot out quick updates to friends on Facebook.

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Managing Risk in Pursuit of Growth

Local San Francisco CEOs of Inc. 500|5000 companies sit down with Bo Burlingham, Inc.s editor-at-large to discuss Managing Risk in Pursuit of Growth

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How to Show Market Traction

When pitching your business for funding, a common question that investors will ask is “Have you achieved market traction?” Market traction is just one factor that that will determine a VC or Angel’s interest in funding your company, but it can be very important. One simple definition of market traction, credited to Angel List co-Founder Naval Ravikant , is “quantitative evidence of market demand.” I spoke to serial entrepreneur and angel investor David Beatty about finding quantitative evidence.

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Marketing a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

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The Most Likely Climate Disasters On The Horizon

From forest die-offs to melting Arctic ice, there are many possibilities for how climate change will affect the planet. But some have a larger chance of happening than others. Which should we be prepared for most, and working hardest to prevent?

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