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Author Archives: Philippe Matthews

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4 Big Ideas to Boost Productivity

American workers don't have the skills they need to stay relevant. It's our responsibility as business leaders to train our workers and make our nation more productive.

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Google Search Change: Time to Worry?

Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business.

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Joy: An Underrated Business Skill

I love smiling, laughing, and the color yellow. Yes, I'm a joyful person - and a CEO. Here's how you too can find joy and use it as a powerful business asset.

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5 New Apps & Tech Tools to Try

Dozens of new gadgets and Web services promise to boost your business. Here are five that just might deliver. Dozens of new apps, gadgets, and online services are vying for your attention.

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55-Hour Week? You’re Wasting Time

Research shows that consistently working more than 40 hours a week is simply unproductive. For many in the entrepreneurship game, long hours are a badge of honor. Starting a business is tough, so all those late nights show how determined, hard working and serious about making your business work you are, right

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Video: Fake Avastin trail leads to Barbados

Phony vials of the life saving cancer drug Avastin have turned up in as many as 19 medical clinics in the U.S. CBS News chief investigative correspondent Armen Keteyian speaks with the man responsible for the shipments who feels he has broken no laws

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Luxury resorts rebound from bankruptcy

What happens when developers conceive grand plans and run smack into the realities of the Great Recession? In the case of the 280-room Palmyra Resort, a luxury property in Montego Bay, Jamaica, once valued at $150 million, the property ends up on the auction block.

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Marketing From The Other End Of The Funnel

Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events. The effective commercial starts the engine turning by generating brand awareness, which begets interest, desire, and finally consumer action, with planned purchases popping out the other end.

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9 Reasons To Choose A Corporate Job Over A Startup

Startups can be amazing places to work, and the euphoria surrounding them has a high degree of contagion. But future leaders have unique lessons to learn by working for larger, more established companies as well

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