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Author Archives: Philippe Matthews

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From Metal Factory to Innovator

How one man built his family's small manufacturing plant into the go-to metalworking studio for the world's premier architectural projects. Two decades ago, the A

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Choi to give $200,000 to tornado relief

K.J. Choi is giving $200,000 from his win at The Players Championship to help victims of the tornados that ravaged the southeastern United States.

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Woods to fall out of top 10 in world ranking

Tiger Woods will fall out of the top 10 in the world ranking next week, ending an amazing streak of being top 10 in the world for 14 consecutive years.

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Video: Bullied teens opt for plastic surgery

A surprising number of children are getting cosmetic surgery to combat being teased because of their appearance. KTVT's Melissa Newton reports.

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Branding Lessons from Gwyneth Paltrow

It’s official: Gwyneth Paltrow has made the transition from ice-princess, Oscar-winning fashionista to full-blown domestic diva. She already dispenses tips on living gracefully on goop.com ; starred in a documentary about her culinary road trip through Spain with friend Mario Batali ; and recently published a cookbook, My Father’s Daughter . And now she is gracing the cover of the latest issue of Bon Appetit

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Dancing In The Streets: Bollywood Goes Mobile

The most formulaic of foreign film industries is being forced to innovate. For the first time, a Bollywood film is marketing exclusively via mobile and the web

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The Cure For ADD-vertising

Multi-tasking is humanly impossible. What your brand needs is a simplified marketing message--that you can sum up in one word. The enemy has changed

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