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The dust-up over Apple and Google's location tracking leaves out an important group of people: those who want to be tracked.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Geek Crisis, Day 6: Playstation Network Still Down After a devastating hack took down the Sony Playstation Network, the company has shut down the network for an indefinite amount of time--but already, this is the longest shutdown on memory. It is still unknown whether credit card and other private data of the 75 million gamers who use the service was hoisted in the attack

%excerpt% Read this article: GolfChannel: Game of life with Parkinson’s disease

Eating ground red pepper seems to curb appetite and boost calorie-burning

The German automakers launched the new Z4 in April 2009 with an innovative AR campaign using MagicSymbol technology. Using a webcam and a printable symbol, users could control a virtual Z4 and drive the car around their desktop as a virtual paintbrush to create pieces of art out of tire skid marks in what the company called “An Expression of Joy.” Check out a demo of the campaign here . Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction.

Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

Even little changes can bring big improvements in productivity and mental focus

Facing huge shortage, China considers offering compensation for living organ donors

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

Netflix is reportedly spending more than $100 million to license an original series by David Fincher and Kevin Spacey called "House of Cards." So it's no surprise the deal was a focus for Netflix investors during the company's earnings call on Monday.

1. Google is taking its war with Apple to a new front: video rentals in iTunes (currently the industry leader). YouTube has apparently sealed all the required deals with movie studios to enable on-demand streaming of movies from major studios--an evolution of its (slightly disastrous) experiment with renting indie movies a while back

10 misconceptions about childhood vaccines, and how they're putting kids at risk

Sometimes it seems like a new flashy electric car is announced every week. But the CEO of BMW North America--which has at least two electric vehicles on tap--just announced that he doesn't think EVs will work for more than 10% of the population. Why is the company ragging on its own cars?

Ballengee: Lee Westwood is No. 1 in the world despite never winning a major. Is that so bad?

Ethonomic Indicator of the Day: 7 -- The number of IQ points that children exposed to pesticides in utero fell behind other children. From the department of "science proves the obvious": exposure to neurotoxic pesticides in the womb results in children with lower IQs, according to a study from the University of California at Berkeley