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Author Archives: Philippe Matthews

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Best Courses 2011: New Ventures

Willamette University Taught by: Rob Wiltbank Investors excel at sizing up entrepreneurial companies, because they see so many. Rob Wiltbank wants students similarly exposed.

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What the Students Say: Sustainable Product and Market Development for Subsistence Marketplaces

"We got rid of all the bells and whistles." Jenna Goebig, a graduate student in business and architecture at the University of Illinois, visited India this winter as part of the Subsistence Marketplaces class. My team is developing a disaster relief shelter

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Best Courses 2011: Sustainable Product and Market Development for Subsistence Marketplaces

University of Illinois Taught by: Madhu Viswanathan and John Clarke Both the socially conscious and the profit-minded see opportunity in a global market of up to four billion people living in poverty. Yet in most entrepreneurship classes, financially comfortable students develop products for customers who look a lot like themselves.

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Best Courses 2011: The Launch Pad

University of Miami Taught by: Outside advisers Some entrepreneurship classes live in business schools. Some live in engineering schools

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What the Students Say: Entrepreneurial Selling

"I was sweating bullets." Phillip Leslie is founder and CEO of ProOnGo, a Chicago company that makes expense-reporting software for smartphones.

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Best Courses 2011: Entrepreneurial Selling

University of Chicago Taught by: Craig Wortmann Though marketing courses are legion in business schools, sales classes are hen's-teeth rare. That's one reason Craig Wortmann's class feels so refreshing. The other reason is that Wortmann, a clinical associate professor and former CEO of two software companies, customizes material for the kind of scared and starving entrepreneur he once was.

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Best Courses 2011: Mayfield Fellows

Stanford University Taught by: Tina Seelig and Tom Byers Each year, a dozen Stanford students get front-row seats for business drama at its most compelling. Mayfield Fellows spend a third of their nine-month class interning in young Silicon Valley companies, where "anything you can imagine happening in a high-growth, high-impact company has happened," says Tina Seelig, executive director of the Stanford Technology Ventures Program

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Best Courses 2011: Foundations of Management and Entrepreneurship

Babson College Taught by: Faculty Marketing, finance, operations, and HR can be studied separately. Entrepreneurship encompasses them all. So Babson College, a business-oriented school in Wellesley, Massachusetts, introduces its entire freshman class to the subject of business by having students start one.

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What the Students Say: Technology Venturing

"Until then, this had been just a class project." Samit Gupta is co-founder, with Robert Rushenberg, of the start-up O2 Insights, based in Menlo Park, California. In 2009, he took the Technology Venturing class at Ohio State University.

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Best Courses 2011: Technology Venturing

The Ohio State University Taught by: Michael Camp The inventor-entrepreneur is a romantic figure. But plenty of companies thrive by commercializing the inventions of others. Technology Venturing builds businesses around sophisticated technologies that have not yet found commercial uses

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Howard Schultz on How to Lead a Turnaround

Howard Schultz took a small Seattle coffee store and turned it into a global business with more than $10 billion in annual sales. Yet one of his greatest accomplishments, says the Starbucks CEO, was making it through the past few years. In his new book, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Schultz chronicles his return to the helm of Starbucks during one of the most tumultuous times in the company's 40-year history

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The 10 Best Entrepreneurship Courses of 2011

Stanford's new entrepreneurship class is not for the faint of heart. Launchpad is designed around a series of hurdles: the elevator pitch, the functional prototype, week after week of sales results.

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Inc. 5000 Confidence Survey Results

On the whole , Inc. 500|5000 CEOs are upbeat. More than 80 percent reported that their businesses are in strong or very strong shape and are poised to grow in the months ahead.

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Reader Mail: April 2011

Socialism, Ja or No? Our special report on Norway [" Ja, Socialism ," February ], the socialist Northern European country in which taxes are sky high but entrepreneurs are thriving, sparked a contentious online debate. The story, by Inc.

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A New Way to Pay With Credit Cards

Credit card design has not changed much over the years. Now, Citibank is ushering in a new breed of credit cards with built-in computer chips.

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