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Author Archives: Philippe Matthews

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How to Write a Business Plan for a Marketing Firm

Every entrepreneur faces the common challenge of writing a business plan at some point as they develop their fledgling venture. But while there are vast resources available to help tackle the task, most books, websites, and templates take a generic approach in helping entrepreneurs transcribe their visions onto paper. The truth is, however, that writing a generic business plan won't do you much good.

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Why a Clear Focus Is Essential to Success

It's great to dream big , but your start-up needs a laser focus in the beginning to get market and investor attention. Google did it with search engines, Apple did it with a personal computer, and even Walmart did it through low prices

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Video: Price hike for premature-birth drug sparks outrage

After a private company gained exclusive rights of a progesterone drug used to prevent premature births in at-risk mothers, the price of the shot spiked from $30 to $1,500. Wyatt Andrews reports

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IWC Returns to Portofino

IWC has updated its Portofino line with a hint of retro flair inspired by the dolce-vita days of the collection’s namesake village on the Italian Riviera. This year, IWC introduced four new models, starting with the understated Portofino Automatic ($4,200 to $10,800), now in a 40 mm case with a ...

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Lotus Is Driven by Style

British automotive marque Lotus revved up London’s fashion week in February with the debut of Lotus Originals, a casual collection comprising men’s clothing and accessories. By stitching together the brand’s automotive pedigree with high style, Lotus hopes the new collection will appeal to all consumers, not just car enthusiasts. At ...

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Furniture with an East-West Inspiration

Matsuoka, a company that began producing bridal furniture for Japanese households in 1866 out of Fuchu City, has recently introduced several new pieces to its Moderne collection, which was created by Australian designer Christian Lyon. One of those is the handsome martini cabinet ($36,400), which has veneers made of Celebes ...

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Battle of the Eco-Labels: Controversial Forest Certification Standard Dropped by Aetna, Allstate, Office Depot

Forest certification is a program that ensures that the trees responsible for your paper are treated responsibly. Buy some certified paper and you can rest assured that the trees it came from weren't clear cut and that there are responsible plans for continuing the growth of the forest. But could it be that the world's largest forest certification program-- Sustainable Forestry Initiative- -is a scam

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Masters handicap: Contenders and hopefuls

NBCSports.com contributor Rob Bolton analyzes the top contenders for the Masters, to be played April 7-10 at Augusta National.

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America’s Next Top Energy Innovator: An Opportunity for Startups to Snag Government-Developed Technology for $1,000

The 17 national laboratories in the U.S.--including notables like the Argonne National Lab, Lawrence Livermore National Lab, and Los Alamos National Lab--are innovation machines, holding a total of 15,000 patents. Problem is, it costs tens of thousands of dollars for private companies to license the technologies, not to mention countless hours spent on paperwork.

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