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%excerpt% Continued here: Inc. 5000 Applicant of the Week: Moog Music

An English prof gains a cult following on campus through "Jeffbook," his 3,221-entry (and counting) experiment in literary criticism, conducted exclusively on Facebook. His StairMaster mastery and Red Bull-slamming ability may also have helped

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

Barnes & Noble's Nook e-reader is in the headlines for a number of reasons at the moment, and it's prompting a big question: With no competing device from Amazon , can the Nook steal the Kindle's throne? The original Nook was the first e-reader to challenge the Amazon Kindle with a cleverer Android-powered device that one-upped the Kindle with a second color screen.

If there's something aflame in your neighborhood, you may soon call for firemen toting backpacks blasting bursts of electricity to snuff out the firey problem. You listening, Bill Murray? Remember Ghostbusters ?

Chris Wragge talks to "Early Show" contributor and psychologist Dr. Jennifer Hartstein about the things that American men and women regret in their lives and how best to move on

Thinking different?

Photograph by Henry Leutwyler Architect, designer, and the advertising impresario behind Tronic, GoldRun. Altrendo Images/Getty Images (plane); Colin Hawkins/Getty Images (gold-panning); Seth Wenig/AP (museum patron, painting); Universal Pictures/Photofest (The Fast and the Furious); Dave M. Benett/Getty Images (Saatchi) , book (no credit) .red_highlight { color:red; font-family:Arial, Helvitica; font-weight:bold; font-size:13.5px !important; } .border-bottom { border-bottom:#000 dotted 2px; padding-bottom:10px; margin-bottom:10px; } .article p{ overflow:hidden; } Big idea: "I want to turn every aspect of our lives into a game," says the 35-year-old entrepreneur, "by marrying the digital and the physical." Using video, animation, mobile apps, and now augmented reality, Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk

Being low on the social totem pole triggers changes in behavior and brain chemistry in mice, new study shows

A new iVillage poll reveals that 97 percent of women bend the truth. So who are ladies lying to and what are they fibbing about

On this day in history: 4 AM, March 28th, 1979 marked the time of the U.S.'s worst nuclear disaster , as clouds of radioactive steam vented into the atmosphere above the failed Three Mile Island nuclear power station in Pennsylvania--the public wasn't warned until 9 AM. More happily, in 1797 a chap name Nathaniel Briggs of New Hampshire patented a washing machine.

Doctors' group warns site can make already-down teens even more-so with out-of-context happy messaging on other kids' pages

You’ve just accomplished something significant and you feel pretty good about it.

Next time you're shopping online , be prepared for a chat. As live chat technology evolves, e-commerce sites are finding that virtual clerks are becoming crucial to customer support and sales systems. Earlier this year, Bold Software, a live chat and click-to-call service based in Wichita, Kansas, polled 200 of their customers—mostly online merchants who use the software to interact with customers browsing their sites—to see just how effective live chats really were.

Next time you're shopping online , be prepared for a chat. As live chat technology evolves, e-commerce sites are finding that virtual clerks are becoming crucial to customer support and sales systems. Earlier this year, Bold Software, a live chat and click-to-call service based in Wichita, Kansas, polled 200 of their customers—mostly online merchants who use the software to interact with customers browsing their sites—to see just how effective live chats really were