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Morgan Spurlock: I’m With the Brand

Photograph by Erin Patrice O'Brien Photograph by Erin Patrice O'Brien Inspired by Super Size Me director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.

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The Evolution of Corporate Logos

Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998

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Lala Founder Unveils $41 Million Real-Time Photo-Sharing App Called Color

In December, rumors started floating that serial entrepreneur Bill Nguyen, who last sold online music company Lala to Apple in 2009, had purchased the domain Color.com for $350,000. Many wondered: Could this mark Nguyen's next (and eighth) business venture? "I did buy it, and I also bought the English spelling, Colour.com," Nguyen tells Fast Company with a smile.

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Why Purdue University Students Invented Corn-Based Liquid Bandages and Soy Crayons

Drive through the Midwest and it's only a matter of time before you hit corn and soy fields that stretch as far as the eye can see. It's no surprise, really--the U.S. government lavishes the two industries with cash, spending $15.4 billion in subsidies for corn, cotton, rice, wheat, and soybeans in 2009 alone.

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Video: The legality of health care reform

Katie Couric and CBS News chief legal correspondent Jan Crawford discuss the legal battles surrounding health care reform one year after it was first signed into law.

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Video: Elizabeth Taylor’s stand against AIDS

Elizabeth Taylor was known for using her star power for humanitarian work, in particular, helping victims of AIDS. John Blackstone looks back at the charitable side of the fallen superstar.

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Tata, MIT Collaborate to Create Energy From Water, Bring Power to 3 Billion People

The Tata Group continues its ever-expanding quest to bring resources to low-income citizens of the world, this time with an announcement that it has joined up with MIT scientist Daniel Nocera, founder of SunCatalytix , to create power from water. Specific terms of the deal have not been disclosed.

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