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Author Archives: Philippe Matthews

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The UNICEF TAP Project Charges Cash for Tap Water to Raise Funds, Awareness

Diners at Francesco's Restaurant in San Francisco, The Spotted Pig in New York City, and at thousands of other restaurants participating in this week's UNICEF TAP Project are in for a surprise: They will be asked to donate $1 for the privilege of drinking tap water with their meals.

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How Carrots Became the New Junk Food

Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

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Video: Top selling beauty products

Style and beauty expert Jenn Falik shows off the ten most popular beauty products and why they are flying off store shelves.

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Video: Teenage binge drinking risks

"Early Show" contributor Taryn Winter Brill reports on a mother that is trying to teach her teenage son how to drink responsibly. Then, Chris Wragge talks to Dr.

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Andrew Mason: The Next Mark Zuckerberg?

In 2006, after only two years on the market, Yahoo offered to buy Facebook for one billion dollars. At the time, the fate of Facebook was unclear

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iFive: RIM PlayBook Pricing, Steve Jobs Summoned to Court, New York Times Paywall Grows, Twitter’s Size, Verizon and Sprint?

1. It's here: The first precise pricing figure for the BlackBerry PlayBook--RIM's first (and last?) big hope in the tablet wars. A 16GB Wi-Fi-only model will cost you $499 in the US and $499 locally in Canada, and it'll be available from a decent list of stores.

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Video: Working parents too tired for sex

A new survey of working parents confirms that they are sex-deprived. Relationship expert Heide Banks gives tips for tired parents

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SXSWi Recovery: Group Messaging

The South by Southwest Interactive (SXSWi) festival has come and gone here in Austin, Texas. One of the most buzzed about topics was group messaging. I did some research about these new services, mainly Kik and GroupMe.

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Should You Advertise on Search Engines?

Users pretty much ignore search ads, a new eye-tracking study says. So-called organic search results were viewed 100 percent of the time, and study participants—the study was conducted by user experience research firm User Centric —spent an average of 14.7 and 10.7 seconds looking at them on Google and Bing, respectively. (For tips on search engine optimization, click here .) But just over one-quarter of participants (28 percent) looked at right-side ads on Google, and just 21 percent did on Microsoft's Bing

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The Way The Cookie Crumbles

Paid search marketing efforts have a big problem. It should come as no surprise that users of all those lovely Apple devices, like the iPhone, iPad and iPod Touch primarily use the Safari browser (let's not forget the Mac, as well). The Safari browser by default disables tracking cookies for online ads and other site visitor activities.

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The Hidden Beauty of Japan’s Black Swan

A Black Swan event is a metaphor used to explain a disproportionate, hard to predict event that is beyond the realm of normal expectation in history, science, finance and technology.

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