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Minimalist is the answer for Bare Escentuals. Fans completely drive the conversation on wall updates, discussion boards and with pictures.Bare Escentuals adopts a "hands-off" Facebook strategy, letting unsolicited testimonials from its nearly 200,000 fans drive traffic to Bare Escentuals boutiques and resellers. Customer feedback on Facebook even led to a redesign of the firm's product packaging, says chief marketing officer Simon Cowell: "We sell loose minerals, so customers wanted something more portable

The ongoing disaster in Japan is an unprecedented human tragedy.

Humorist and TED speaker Ze Frank tells FastCompany how his new startup can help save us from living our entire online lives in blue and white. Ze Frank, the performer and humorist who once won a Webby for his personal website, is a guy who is plainly awed at the oddity of human beings on the Internet. He says the blue-and-white sterility of our popular social networks--Facebook, LinkedIn, Twitter, Foursquare--is threatening to choke out the messy, weird home-made kitsch once typified by MySpace pages and message boards

It's a quandary that every successful restaurateur faces: Do you stay fiercely loyal to your original location, a la chef Gabrielle Hamilton and Prune, the much-loved NYC restaurant she's been running since 1999? Or do you go the way of the Flays and the Batalis of the restaurant world, expanding your empire to include Vegas outposts, cookware, and a line of designer Crocs?

Last month, Nokia's new CEO Stephen Elop sent an e-mail to his staff, the contents of which would change the course of the company. In a candid, pointed missive, the Canadian executive said, "our platform is burning." Nokia's Symbian operating system had fallen far behind in the age of smartphones, which threatened Nokia's 200 million worldwide customers

Team builders to the smartest companies in tech, the founders of the Go Game are letting everyone play their coveted "textured scavenger hunt." HR managers rejoice. You might say that the Go Game , an iPhone game launching this week at SXSW , is the best-researched project in the history of location games. Founders Ian Fraser and Finnegan Kelly have spent the last 10 years running a hacked-together version of the game at corporate team-building events for Google , Apple , EA Games, Zynga , Facebook , Microsoft , and Intuit .

Medical Correspondent Dr.

By Taiga Uranaka and Ki Joon Kwon FUKUSHIMA, Japan, March 14 (Reuters) - Japan scrambled to avert a meltdown at a stricken nuclear plant on Monday after a hydrogen explosion at one reactor and exposure of fuel rods at another, just days after a devastating earthquake and tsunami that killed at least 10,000 people. Roads and rail, power and ports have been crippled across much of Japan's northeast and estimates of the cost of the multiple disasters have leapt to as much as $170 billion

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Japan's earthquake and tsunami put the nation at the brink of a healthcare disaster. Dr.

Wildcat Discovery Technologies , a San Diego-based startup, thinks it has made a discovery that could, in one fell swoop, make your laptop battery, cell phone battery, and electric vehicle batteries all last between 25% and 65% longer. The key: a pair of new materials---a high-voltage electrolyte material and a high voltage cathode material--that provide vastly improved energy density compared to today's technologies (in technical terms, they have an energy density of over 675 Wh/kg while operating in fuel cells at five volts).

(PhysOrg.com) -- Currently, the data stored in classical digital memories such as CDs, DVDs, and barcodes is read by classical light. But as a new study shows, using quantum light to read these classical memories can bring surprising advantages. Quantum light can read digital data using very few photons, an ability that could lead to faster digital readers and optical memories with larger storage capacities than before.

At SXSW, the founder of one of America's favorite online shoe stores lets Fast Company in on his newest idea, a lifestyle and business brand with partner Jenn Lim named after his bestselling business book, "Delivering Happiness." Delivering Happiness is no longer merely the bestselling business book by Zappos.com CEO Tony Hsieh.

Physician Assistants Number in 2008: 74,800 [More]