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Author Archives: Philippe Matthews

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Think Your Business Is Big Enough? Think Again

We struggle every day with the ever-present need to get bigger, then get bigger again, in order to meet our objectives and create a sustainable business.

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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

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The 5 Most Powerful Words in Sales

Your words help you build relationships with customers--so choose them carefully. Awesome photos, catchy videos, and fancy graphics are helpful, but the most important thing where sales are concerned are the words you use

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StartupBus Rolls Into Texas

Arriving in San Antonio, 10 busloads worth of brand new companies unload their ideas on venture capitalists.

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Anticipate Your Customer’s Next Click

How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.

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Acquired Companies Can Retain Independence, Innovation

Here's how one Israeli company acquired a start-up company, and helped innovation, independence, and creativity flourish there. It is the dream of many entrepreneurs to build something great and have their company acquired.

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How to Negotiate Like a Corporate Lawyer

Corporate lawyers are the trained ninjas of negotiation, but you don't need three years of expensive post-grad education to learn some of their strategies. Negotiation is as unavoidable as it is it feared. In the ideal world of many young entrepreneurs, professionals would handle it all, winning the best deals for your startup and reducing the opposition to rubble.

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12 Customer Dos & Don’ts

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

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How to Lead Without Being There

Growth-oriented leaders make their intent clear and then let the team on the ground make the decisions. Here's how that can work at your company. At some point, every entrepreneur faces a moment of truth: Your company can’t grow if you insist on being present at every important encounter and the “decider” on every decision

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Classical Music from Girard-Perregaux

One of the last initiatives of Luigi “Gino” Macaluso, the respected CEO of Girard-Perregaux who passed away last year, was to institute a program for the development of chiming watches. This most prestigious discipline in complicated watchmaking had been the only area of expertise that the company had yet to ...

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