New research on just how many marketing messages it takes to completely turn off a customer. Mae West said that too much of a good thing can be wonderful. Obviously Ms.
Read More »Author Archives: Philippe Matthews
Feed SubscriptionWhat Makes You Special? Start With ‘Why’
Customers buy brands, not products. If you can't articulate the reason for your company's existence, you're going to lose out.
Read More »5 healthy habits to copy from your dog
Urban legend has it that a dog's mouth is cleaner than a human's - is it true?
Read More »Pepsi also changes chemical coloring to avoid cancer warning label
Levels of 4-methylimidazole chemical used in coloring process would require cancer warning label in California
Read More »6 Tips for Raising Money Now
Access to capital is a perennial challenge for most entrepreneurs. Three experts share their advice on raising capital, in good times and bad.
Read More »Why Evolution is Important in Business
Change is never easy, but it's often essential.
Read More »Mastering The Uncomfortable Art Of Personal Branding
Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience
Read More »Your Business Can Be More Than Just a Job
Did you fantasize about the lifestyle you would have as an entrepreneur? Surprised it hasn't turned out that way? It's not too late to turn things around.
Read More »This Week In Bots: The Run Like A Cheetah, Dance Like A Stripper, Draw Like An Artist Edition
Bot Vid: Robo Cheetah Boston Dynamics is behind many of the most astonishing robot advances at the moment, and its latest tech is splashed all over the web this week beacuse it's extra impressive: The robotics firm has pushed its cheetah-like robot quadruped up to a mind-boggling 18 miles an hour, a record for legged bots. It's a DARPA-funded project, like many BD efforts, to improve mobility and speed of ground robots for tasks like mine and IED detection.
Read More »What the JOBS Act Really Does for You
It will help more start-ups get out of the gate, but after that it's going to be messy. Yesterday the House passed the Jumpstart our Business Start-ups (or JOBS) Act, in a rare demonstration of bipartisan good feeling. The bill’s wide support (it passed 390 to 23) indicates just how well-loved start-ups are now in the popular imagination
Read More »Starting a New Business? Next Steps
Determining the right path for a new business or market begins with a precise examination and prioritization of the target customer.
Read More »Fast Talk: Pay $1,695 To Teach Your Kid To Jump Off A Roof
Meet Andy Wexler, who has built a successful business partly out of catering to daredevil children.
Read More »Buckyball risks, boozing teens, baby yoga: HealthPop video
Teens who watch alcohol scenes in movies are twice as likely to drink; Toddlers who snore are more likely to develop behavioral problems; And a new segment of What the Health? CBSNews.com's Nick Dietz reports
Read More »LSD should be considered for alcoholism treatment, study says
Study found alcoholics treated with LSD were less likely to relapse and more open to treatment
Read More »Is Your Whole Team in Sync?
Once your start-up grows to more than 10 people, it's hard to maintain a sense of organizational focus. Here's how we did it at IndieGoGo.
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