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Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl. But to get the most bang for their buck, they might want to play their ad right after the game ends--not during it. Because if it's a close one, the time slot right after the final gun should have the most sway with viewers.

Okay, I have to be honest with you. I love a city, and a downtown with walkways and tunnels and bus stops that tell me where my buses are via GPS and everything else, but sometimes you can just have more connectivity than you need. Remember the internet-connected toaster, that singed the weather forecast into your morning toast?

Okay, I have to be honest with you. I love a city, and a downtown with walkways and tunnels and bus stops that tell me where my buses are via GPS and everything else, but sometimes you can just have more connectivity than you need.

By 2015, China will emit nearly 50 percent more greenhouse gases than the United States, a top Chinese energy researcher said yesterday. [More]

By 2015, China will emit nearly 50 percent more greenhouse gases than the United States, a top Chinese energy researcher said yesterday. [More]

By Geoff Brumfiel of Nature magazine North Korea may have conducted two covert nuclear weapons tests in 2010, according to a fresh analysis of radioisotope data. The claim has drawn scepticism from some nuclear-weapons experts. [More]

By Geoff Brumfiel of Nature magazine North Korea may have conducted two covert nuclear weapons tests in 2010, according to a fresh analysis of radioisotope data. The claim has drawn scepticism from some nuclear-weapons experts.

Recent media reports and ongoing protests over the reportedly abhorrent working conditions at factories where Apple's iPhones are produced have left socially conscious Americans with a dilemma: Is it ethical to own an iPhone? [More]

Recent media reports and ongoing protests over the reportedly abhorrent working conditions at factories where Apple's iPhones are produced have left socially conscious Americans with a dilemma: Is it ethical to own an iPhone? [More]

How medicine, sports and society are trying to heal and protect the brains of millions amidst the growing awareness of the long-lasting effects of traumatic head injury [More]

How medicine, sports and society are trying to heal and protect the brains of millions amidst the growing awareness of the long-lasting effects of traumatic head injury [More]

The Righteous Mind: Why Good People Are Divided by Politics and Religion [More]

The Righteous Mind: Why Good People Are Divided by Politics and Religion [More]

Some Africans click, but English speakers don’t. That’s been the conventional wisdom about click sounds, which serve as regular consonants in Zulu and Xhosa and a few other African languages but which were presumed to just be used in English for encouraging a horse, imitating a kiss, or expressing emotions such as disapproval or amazement. But researchers have recently found that clicks are far more prevalent in the world’s lingua franca than had been thought.

Some Africans click, but English speakers don’t. That’s been the conventional wisdom about click sounds, which serve as regular consonants in Zulu and Xhosa and a few other African languages but which were presumed to just be used in English for encouraging a horse, imitating a kiss, or expressing emotions such as disapproval or amazement. But researchers have recently found that clicks are far more prevalent in the world’s lingua franca than had been thought.