For Tips On Convincing The Risk-Adverse To Adopt New Tech, Look To The Murphy Bed

Risk and fear of the unknown are the biggest obstacles companies face when trying to convince other organizations to adopt new technology. Even if you have a compelling value proposition, unless there is convincing evidence that the product or service works as promised, companies won’t change. One of my clients is a South American company called HiddenBed , the developer of a cleverly designed bed/desk combination.

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For Tips On Convincing The Risk-Adverse To Adopt New Tech, Look To The Murphy Bed