Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If your team is spinning these stories, beware: Your reps either can't or won't do their jobs well.

Eugene Alletto founded Inc. 5000 Applicant of the Week, bedgear, to create performance bedding made with moisture wicking fabric that regulates body temperature. As applications for the 2012 Inc

Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

Kashoo improved its business by hiring way outside its comfort zone, and an expert explains why the company has the right approach to diversity.

Coyote Logistics matches big shipments with underused trucking fleets. In just five years, it revved up revenue to $560 million

I’ve been directing or advising innovation and commercialization efforts in Silicon Valley for most of my career. While the popular stories we tell about innovation usually focus on eureka moments and brilliant individuals, anyone involved in successful innovation knows that getting a new product to market is often more about convincing smart people to back your idea, corralling lots of different agendas, aligning incentives, and navigating bureaucracies.

If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.

Several years ago, a single problem customer changed the fate of my company. Here's the story.

One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. An important aspect of any business is identifying and reacting to trends; then laying these trends over your demographics in order to manage for peaks and valleys. This has been a normal approach for me when conducting a financial analysis on turnaround clients

Use this seven-step process to develop and tell a business anecdote that will you help close the deal. There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest.

You may have superior technology or a great feature set, but if your product doesn't create value for the customer, its chance of success is slim. We've heard a number of CEOs say, "Our product is more advanced than anything else on the market.

No need to pretend you're a large company. Your small size can help you beat the competition. Entrepreneurs, especially in the early years of developing their businesses, worry a lot about the perceived size of their companies--and they do many things to appear bigger from day one.

These common assumptions can be toxic to the success of any new venture. Editor’s note: This is an excerpt from the recently published book, The Startup Owner’s Manual , written by entrepreneurs-turned-educators Steve Blank and Bob Dorf. Come back each week for more how-tos from this 608-page guide

Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase.

Does your company need just a bit more capital to scale and make it to profitability? Or is it just a money pit? How to tell