How DuPont, Old Spice, And The Gap Play Supporting Roles In Mike Mills’ Indie Films

The auteur behind “Thumbsucker” and the newly released “Beginners” has perfected the art of making capitalism look beautiful, earning money off of corporate commercial work to support uncompromisingly artistic independent films. Let’s call ’em “dependies.” “I don’t actually believe in advertising,” says Mike Mills, a guy who makes his living directing TV commercials. “I don’t really believe that when I make a Nike ad that people go buy more of that shoe, you know?” But by the time his spots air, the ambivalence has magically transformed into authenticity.

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How DuPont, Old Spice, And The Gap Play Supporting Roles In Mike Mills’ Indie Films