How Much is a Signature Dish Worth?

The iconic Philly cheesesteak—thin slices of beef piled onto an Italian bun and topped with grilled onions and Cheez Whiz (sorry Provolone proponents, it ain’t a Philly cheesesteak to me without the neon Whiz)—was invented in 1930 when Pat and Harry Olivieri improvised with some leftovers to make a sandwich to sell at their South Philadelphia Italian market stand when they ran out of hot dogs. The happy accident is one of my favorite guilty pleasures, a must-have whenever I’m anywhere near Philly

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How Much is a Signature Dish Worth?