How to Create a Publicity Stunt

Here’s what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it. View the video on Inc.com at: http://www.inc.com/video/201112/how-to-create-a-publicity-stunt.html

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How to Create a Publicity Stunt