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How to Create a Publicity Stunt

Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it. View the video on Inc.com at: http://www.inc.com/video/201112/how-to-create-a-publicity-stunt.html

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Westwood, Tullo in lead at Scottish Open

Second-ranked Lee Westwood and unheralded Chilean Mark Tullo took advantage of benign early conditions to share the lead with superb 7-under rounds of 65 on the opening day of the Scottish Open on Thursday.

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Antarctic Microbes Live Life to the Extreme

By Patricio Segura Ortiz of Nature magazine You might not expect bacteria living in Antarctic ice to be well suited to life in a boiling kettle, but that is what Chilean scientists discovered during an expedition last year. [More]

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Antarctic Microbes Live Life to the Extreme

By Patricio Segura Ortiz of Nature magazine You might not expect bacteria living in Antarctic ice to be well suited to life in a boiling kettle, but that is what Chilean scientists discovered during an expedition last year. [More]

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