Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products

Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones. We admit it: We were never passionate about cleaning before we launched Method

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Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products