Last night, Zynga brought virtual reality to real life. At a press event in New York City, the social gaming giant erected highly detailed sets for its most popular games, including a pastoral landscape complete with watering cans and crates of actual FarmVille apples; a dusty old-western saloon for FrontierVille; and an upstairs speakeasy with bartenders serving 1920s-style cocktails in honor of Mafia Wars
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Meet Zynga’s Power Users: The FarmVille and Mafia Wars Prophets Behind the Profits