Outbrain’s Content Recommending Ways Seduce Readers To Stick Around

The New York-based startup demolishes conventional wisdom about the best ways to draw in readers–and snaps up $64 million in financing. Online recommendations systems are usually based on the assumption that if you’re interested in one thing, you’ll be interested in similar things–a principle called “relevancy”.

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Outbrain’s Content Recommending Ways Seduce Readers To Stick Around