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Marketing Makeover: Fix This Email Pitch

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads. One of the weirdest phenomenons I see: otherwise articulate people who lapse into biz-blab and jargon as soon they try to write an email pitch.

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How to Land a Great Columnist Gig

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.

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How We Compete With AOL

In early 2010, Jane Byrant Quinn and Carll Tucker launched a community-based news website. Today they compete with AOL. Here's how they changed the game.

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Work Smarter, And Harder

These books that lead you to believe that you can achieve success by simply working smarter and not harder are lying. I was recently speaking to Dan Hanlon, CEO of Excelsior-Henderson motorcycle company, one of the greatest U.S

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Leadership Hall Of Fame: Jim Collins, Author Of "Good To Great"

With the economic downturn, can companies still become great? We continue our examination of the business book Good to Great with an interview of author Jim Collins. What was the impetus for you to write Good to Great

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Why Free Consulting Is a Bad Idea

If you can't draw a hard line, you may end up losing both the sale--and your shirt. On Friday of last week, I posted a list of 10 strategies for outselling a huge competitor

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Why Free Consulting Is a Bad Idea

If you can't draw a hard line, you may end up losing both the sale--and your shirt. On Friday of last week, I posted a list of 10 strategies for outselling a huge competitor . Based on reader comments, one of those strategies ("No Free Consulting") proved a bit confusing

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Outbrain’s Content Recommending Ways Seduce Readers To Stick Around

The New York-based startup demolishes conventional wisdom about the best ways to draw in readers--and snaps up $64 million in financing. Online recommendations systems are usually based on the assumption that if you're interested in one thing, you'll be interested in similar things--a principle called "relevancy".

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