Starbucks’ Schultz Speaks About New Book, New Job

How would you like to build one of the most famous brands in the world, take it global and open up 16,000 stores, only to watch as your company loses its mojo in the face of the economic collapse? That was the situation Howard Schultz found himself in in 2007. Concerned about Starbucks’ trajectory over the 2000s, Schultz, who had stepped back from day-to-day operations and became chairman of the board, re-entered the CEO suite when he sensed that the company was headed in the wrong direction.

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Starbucks’ Schultz Speaks About New Book, New Job