Tony Hsieh’s Excellent Las Vegas Adventure

In which our hero, flush with $400 million from the sale of his company, attempts to reinvent his city, Zappos-style. “You can’t tell anybody about this.” Tony Hsieh takes a shot of vodka, and then he tells me a secret, eyes wide, voice rising. He wears, as he almost always does, a navy T-shirt that bears the logo of Zappos.com, the online shoe retailer he helped start in 1999, that he has run as CEO since 2000, and that he sold to Amazon.com for $1.2 billion in 2009.

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Tony Hsieh’s Excellent Las Vegas Adventure